Privacy Policy

Welcome to GrownDiamond.com (“we,” “us,” or “our”). We operate this website as an independent review and comparison resource for lab-grown diamonds. Your privacy matters to us. This Privacy Policy explains what information we collect when you visit our site, how we use it, and the choices you have.

By using GrownDiamond.com, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site.

We collect information in two ways:

Information You Provide Voluntarily

• Email address — if you sign up for price alerts or our newsletter via a form on the site.
• Contact form data — your name, email, and message if you reach us via our contact page.

Information Collected Automatically

• Log data — IP address, browser type, referring URL, pages visited, and time of visit. This is standard server log information.
• Cookies and tracking data — via Google Analytics (see Section 4).

We do not collect sensitive personal information such as payment card details, government IDs, or health data.

We use collected information to:

• Operate and improve the website, including fixing errors and optimizing content.
• Understand which content is most useful to our readers via aggregated analytics.
• Send you price alerts or newsletters if you have explicitly opted in (you can unsubscribe at any time).
• Respond to contact form inquiries.
• Comply with legal obligations.

We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling.

We use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 collects data such as pages viewed, time on site, device type, and general geographic region. This data is aggregated and does not personally identify you.

GA4 uses cookies — small text files stored in your browser — to distinguish unique visits. Google's data processing is governed by Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Other cookies we may use: session cookies for site functionality. We do not use advertising cookies or retargeting pixels beyond GA4.

You can control cookie behavior through your browser settings. Note that disabling cookies may affect site functionality.

GrownDiamond.com participates in affiliate marketing programs. This means that when you click on certain links on our site and make a purchase from a retailer, we may earn a commission. These commissions come at no additional cost to you.

Affiliate relationships do not influence our editorial content, rankings, or reviews. Our scores and recommendations are based solely on independent research and analysis. For full details, see our Affiliate Disclosure page.

Our affiliate partners may set their own cookies when you navigate to their sites from our links. Their data practices are governed by their own privacy policies, not ours.

Our site contains links to third-party websites, including diamond retailers, certification laboratories, and educational resources. Once you leave GrownDiamond.com, we have no control over the content or privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit. We are not responsible for the content or privacy practices of third-party sites.

We retain data as follows:

• Analytics data: Google Analytics data is retained for 14 months per our GA4 configuration, after which it is automatically deleted by Google.
• Email addresses: Retained until you unsubscribe or request deletion.
• Contact form submissions: Retained for up to 12 months to allow follow-up, then deleted.
• Server logs: Retained for up to 90 days for security purposes.

Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or delete information we hold about you. Residents of certain jurisdictions (including the EU under GDPR and California under CCPA) have additional rights.

• Right to access: Request a copy of the data we hold about you.
• Right to correction: Ask us to correct inaccurate data.
• Right to deletion: Request that we delete your personal data.
• Right to opt out: Unsubscribe from emails at any time via the unsubscribe link in any email or by contacting us directly.

To exercise any of these rights, contact us at editorial@growndiamond.com.

If you have questions or concerns about this Privacy Policy, please contact us: